Internet – not a business opportunity?

When riding my bicycle today having one of those quiet moments I started to think about pirates and downloading.

Studying business you always learn that you should satisfy your customers needs. So has this not worked for many traditional large companies on Internet? Guess what, I am talking about the music and video industry. People want to download it. Music or video industry didn’t want to sell it over Internet. So what happened, people started to download it anyway, illegally. This started many years ago and both industries has just been fighting it as a war instead of seeing the business opportunity. Itunes was the first out succeding in selling music online in a large scale and showed everyone it was possible. And finally is even the movie industry doing this now through sites such as http://www.movielink.com.

~ by Andreas Sigurdsson on August 2, 2006.

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