Using social networks for mobilizing people

An article from wired today mentioned how volunteers on Facebook successfully have managed to gather nearly 300,000 people to support the monks protest in Burma. These supporters are planning to hit the streets all over the world to show their support this weekend. According to one organisation leader, the volunteers on facebook has managed to mobilize people in a way they never been able to. The interesting thing is how this shows the power of a mainstream social network that everyone use and how people can be mobilized to a low cost. I guess we will see the same thing for causes that earlier used TV to raise money.


Facebook Users Hook Up—With Fellow Burmese Monk Backers – Newser Annotated

“Nearly 300,000 people have joined the Facebook group “Support the Monks’ Protest” since a story on the movement broke last week”
“Over two dozen Facebook volunteers are working with activist organizations on the upcoming protests. “They’re able to do things that we can’t,” said one organization leader. “They’ve been able to mobilize people.””

~ by Andreas Sigurdsson on October 6, 2007.

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