Taking applications and online businesses mainstream

A common problem for new web applications and businesses is how to become mainstream, and very few do. Taking a quick look at applications such as Twitter and Pownce I have a hard time getting my friends to use it. I don’t believe the problem is that they don’t like the concept of sharing their status and other stuff. Instead they do it most of the time on Facebook, updating their status, uploading pictures, sharing videos, links etc. The difference is that Facebook managed to bring what Twitter and Pownce do mainstream. We have seen it before and the ones most common to succeed are large companies or services with large groups of users. But small startups can have their applications and technology mainstream by being acquired by a larger one such as Microsoft, Google and Yahoo. That is a way to go as well! New ideas and concepts on the web seldom becomes mainstream until one of these companies decide to get into it. There are online office solutions today but the usage of it will most definitely not go mainstream until Google or Microsoft launch their versions. We have seen it with music downloads and Apple iTunes. But of course there are exceptions, and Skype is one of my favorites in how they managed to bring internet telephony (VOIP) to everyone.

There is a great book by Geoffrey A. Moore, Crossing the Chasm, from the 90s that brings up this topic, how to cross the chasm and bring your business to mainstream consumes. It has for a long time been the bible for startups and marketers. The business climate entrepreneurs are in today differs from before, especially if you work with an online venture. Alex Iskold at RWW brings up some interesting thoughts in his post “Rethinking ‘Crossing the chasm'”. Alex conclude that: ” It is certainly a powerful and proven theory, but it does need to be adjusted. The fact that so many things are thrown into the market changes things. Early adopters are enticed by new things much more often today than 15 years ago. Expanding on how to retain the early adopters would be good thing to do in the next edition.”

~ by Andreas Sigurdsson on August 12, 2007.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: