How to achieve credibility

We have recently realised the need of partners. Being a small venture it is difficult to convince customers to take the risk and go with a new technology. Having a known partner backing you up is worth a lot. Its the same thing having a hot shot in your board. It gives you credibility and can help you to achieve what the critics need, a proof of concept, or as my brother Marcus says, proof of problem solved.

~ by Andreas Sigurdsson on July 27, 2006.

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